![Why%20taking%20a%20contrarian%20view%20works%20for%20investing%20in%20Asia%20and%20emerging%20markets](/content/dam/invesco/emea/en/insights/we-believe-taking-a-contrarian-approach-can-pay-dividends-thumb.jpg)
For Asia and emerging markets, we believe taking a contrarian approach can pay dividends
It might seem confusing to buy assets that are out of favour, while selling those that are popular. But if you want to get value out of what you buy, it helps to take a contrarian approach.