How are your peers using Private Markets?
New research from Cerulli Associates reveals that offering alternative investments such as private markets exposure can help advisors attract and retain high-net-worth clients.
Both low users and high users of alternatives plan to increase their allocations to alts by 2025.
Diversification1 is a higher priority for low users, while enhanced return potential are a bigger priority for high users.
Advisors said that the most attractive alternatives exposures over the next 12 months are private equity, real assets/infrastructure, and private credit.
New research from Cerulli Associates reveals that while alternatives adoption remains at an early stage among advisors, both low users and high users plan to increase their allocations by 2025, for a variety of reasons.
Advisors plan to grow their allocations to alts. Advisors told Cerulli that they believe practices that do not offer adequate access to alternatives will be left behind, and they are looking to increase their allocations.
Almost half of those surveyed by Cerulli are “low users” (alternatives allocation of 5% or less), while more than 20% of respondents are “high users” (alternatives allocation of more than 10%). On average, the advisors surveyed by Cerulli currently have a 9.3% allocation to alternatives and expect to increase that to 12.6% by 2025. Looking at the high users in particular, they have an average alts allocation of 22% and plan to increase that to 23% by 2025.
Resources to help
Advisors turn to alts for diversification, enhanced return potential. With both equity and fixed income markets declining in 2022, it may not be surprising that 78% of those surveyed by Cerulli say that portfolio diversification is a primary objective for alternatives. But there’s more to the story than just diversification. Overall, 45% of all advisors surveyed said they use alternatives to pursue enhanced return potential. Access the full study.
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Objectives vary among low users and high users. The reasons for using alternatives vary among advisors of different experience levels. As the chart below shows, portfolio diversification is a higher priority for low users, while enhanced return potential are a bigger priority for high users.
Advisors see opportunities in private markets. Advisors said that the most attractive alternative exposures over the next 12 months are private equity (51%), real assets/infrastructure (48%), and private credit (44%). And many have plans to increase their exposure in these areas: 50% plan to increase allocations to private equity in the next two years and 39% report the same for private debt. Access the full study.
Advisors plan to fund alts allocations with new assets and cash. How will advisors fund their increased allocations into alternative investments? Newly added client assets was the top source cited (61%), followed by existing cash holdings (56%). Fixed income funds, public equity funds, and existing alternative exposures rounded out the top five. Access the full study.
Resources to help
Diversification does not guarantee a profit or eliminate the risk of loss.
New research from Cerulli Associates reveals that offering alternative investments such as private markets exposure can help advisors attract and retain high-net-worth clients.
New research from Cerulli Associates shines a light on the need for education about alternative investments — both for advisors and their clients.
Advisors can set themselves apart by having a strong alternative product shelf with exposures that investors can’t access themselves — such as private markets.
This report leverages insights gathered from a Cerulli survey of more than 200 advisors on their use of alternative investments, as well as 25 research calls to gather qualitative insights from advisors. To request a copy, please complete the form.
Important Information
Survey participants experience may not be representative of others, nor does it guarantee the future performance or success of any product. The opinions expressed are those of Cerulli Associates and are based on current market conditions and are subject to change without notice. These opinions may differ from those of other Invesco investment professionals. There may be material differences in the investment goals, liquidity needs, and investment horizons of individual and institutional investors.
Invesco is not affiliated with Cerulli Associates.
Invesco sponsored this survey. Cerulli Associates offered participants an honorarium for their participation.
The opinions expressed by Cerulli Associates and Investments & Wealth Institute in this article do not necessarily reflect those of Invesco Distributors, Inc. and are subject to change at any time based on market or other conditions and offer no guarantee of future positive performance for any product or security mentioned. These opinions may differ from those of other Invesco investment professionals.
About Risk
Alternative products typically hold more non-traditional investments and employ more complex trading strategies, including hedging and leveraging through derivatives, short selling and opportunistic strategies that change with market conditions. Investors considering alternatives should be aware of their unique characteristics and additional risks from the strategies they use. Like all investments, performance will fluctuate.
You can lose money. Investments in alternative products is highly speculative and involves a high degree of risk and is intended only for investors who do not require immediate liquidity.
Alternative investment products, including hedge funds and private equity, involve a high degree of risk, often engage in leveraging and other speculative investment practices that may increase the risk of investment loss, can be highly illiquid, are not required to provide periodic pricing or valuation information to investors, may involve complex tax structures and delays in distributing important tax information, are not subject to the same regulatory requirements as mutual funds, often charge high fees which may offset any trading profits, and in many cases the underlying investments are not transparent and are known only to the investment manager. There is often no secondary market for hedge funds and private equity, and none is expected to develop. There may be restrictions on transferring interests in such investments.
Alternative products may hold illiquid securities that it may be unable to sell at the preferred time or price and could lose its entire investment in such securities.
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