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If you’re acquiring or retiring a practice, what you say, when you say it and how you say it to clients matter.
Succession plans in our view need a clear, concise, and consistent communications strategy in order to be successful.
"Changing the Guard," our business-building program, is built to help you create a succession plan.
More than one-third of financial professionals will retire in the next ten years, accounting for nearly 40% of the industry’s assets.1 And how a transition is communicated to clients is in our view critically important. Many of those acquiring and retiring are unprepared for the comprehensive planning and communications needed to succeed. Over one quarter of those who said they planned to retire also said they didn’t have a succession plan.1
Invesco Global Consulting turned to word specialist, Maslansky + Partners, in a comprehensive study with investors with the goal of gaining their perspectives and perceptions. How do they want (and not want) the retiring and acquiring financial professionals to communicate to them? What would cause them to leave? Most importantly, what would cause them to gain trust in the transition and the acquiring financial professional?
Our business-building program, "Changing the Guard," provides a comprehensive approach to succession planning. Three stages of communications:
1. Announcement
An additional team member is joining the team.
2. Transition
The retiring and acquiring professionals will be working together in the transfer of trust.
3. Completion
The retiring financial professional leaves and the acquiring one announces their new role.
Source: Cerulli Associates, “US Advisor Metrics Report 2020.” Used with permission.
It's all part of our focus on you. Invesco Total CX is a powerful all-in-one platform that is designed to empower you to achieve greater possibilities for your clients, business, and portfolios.
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"Changing the Guard" is based on Invesco Global Consulting's proprietary research and on its work with Cerulli Associates and Maslansky + Partners. Invesco Distributors, Inc. is affiliated with none of Cerulli Associates, Cerulli Inc. or Maslansky + Partners.
Invesco Global Consulting programs are for illustrative, informational and educational purposes. We make no guarantee that participation in any programs or utilization of their content will result in increased business for any financial professional.
The opinions expressed are those of the author and are subject to change without notice. These opinions may differ from those of other Invesco investment professionals.
All data created and produced by Invesco Global Consulting unless otherwise noted.
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