How to better know your client

The challenge: Getting to know your clients

When affluent investors were asked why they’d interviewed financial professionals but didn’t hire them, 86% responded that they understood the financial professionals but that the financial professionals didn’t understand them.¹ Clearly who they are, not just what they have, is important to clients.

Our solution: Implement a more efficient and impactful interview

Our business-building program, “Fi•natical Curiosity,” is built to teach financial professionals an efficient interview style to help them learn as much about their clients as possible in the shortest period of time. It focuses on embracing the power of curiosity with the goal of helping to capture up to 70% more of client assets. You’ll be shown:

1. Ways to establish personal connections in six minutes or less
Use the natural order of curiosity, beginning with something that’s minimally invasive, proceed to transitions, move on to the principles, and end with goals, the deepest and most personal.

2. Eight key things that you must know about a client
It’s mainly about their money — how they made it, what they want it to do for them, and how long they want it to last — but also whom they care about.

3. How to assess needs
The “Fi•natical Target”² is a two-minute needs-assessment tool designed to evaluate the client’s TOTAL financial situation.

Learn more

Read the "Fi-natical Curiosity" program overview.