The Cambridge Centre for Alternative Finance produce an annual study, sponsored by Invesco, tracking the growth and development of the online alternative finance industry in Europe.
The 2019 report is titled 'Shifting Paradigms' to, in part, emphasise the continued growth and development of the European Alternative Finance Industry, but also underscore that these patterns of growth can develop and change as the sector continues to develop and mature.
Throughout the region, platforms have continued to grow, respond to regulation, and expand operations internationally. In some regions, model prominence has shifted, allowing for others to grow. At times, this has been a response to the development or lack of regulation, or simply a result of competing market forces.
The study captured market data from 45 European countries, and explores issues with regard to innovation, research and development, as well as internationalisation trends.