Equities: An improving landscape in the year ahead
The 2025 equities outlook is improving. Balance sheets look healthy, and many stocks are attractively valued, though geopolitical risks remain. Find out more.
Inflation has cooled substantially and is now close to target in most developed markets. The market’s attention has shifted to growth and potential downside risks.
Rates are generally restrictive across major economies. However, European central banks are easing, and the Federal Reserve (Fed) is likely to achieve neutral policy by end-2025.
We expect US growth to slow before reaccelerating through 2025, and we anticipate improving European growth to slightly outperform consensus forecasts.
Many of the world’s central banks, having largely succeeded in curbing inflation, are now easing monetary policies with the aim of stimulating growth. In 2025, we anticipate signs of economic deceleration to be counteracted by the supportive impact of the global rate-cutting cycle. In other words, we think we are seeing a soft landing. We expect a near-term growth slowdown followed by a reacceleration through 2025. This should create a favourable environment for global risk assets.
Inflation has cooled substantially in most major economies, with no significant downturn for global growth. And it appears that the long-anticipated “soft landing” has arrived for the US. So what happens next?
Inflation has cooled substantially in most major economies with no significant downturn for global growth, and it appears that the long anticipated soft landing has arrived in the US.
So what happens next?
Our 2025 Annual investment Outlook focuses on what investors might expect to see after the landing.
In the US, we expect economic growth to decelerate to trend rates, but then reaccelerate and outperform most developed market economies in 2025.
In Europe and the UK, we anticipate economic improvement from their current relative weakness.
And in China, growth has remained below trend, but recent stimulus has raised the probability of an upside surprise in 2025.
Read on to explore our market views for equities, fixed income, currencies and alternatives, as well as potential events that could have a positive or negative effect on our base case.
Our base case is that global growth reaches near potential rates through 2025, supported by policy easing and real wage growth in many major developed economies. But the path ahead could shift under different assumptions.
We expect the Federal Reserve to cut its policy rate to neutral (around 3.5%) by year-end 2025, and US growth to decelerate to trend but then reaccelerate and outperform most developed markets. We expect growth in Europe and the UK to improve from their current relative weakness. Chinese growth remains below trend, but recent stimulus has raised the probability of an upside surprise.
JP Morgan Global Composite Purchasing Managers' Index
There’s a possibility that falling inflation and rate cuts could help accomplish a “Goldilocks” environment (not too hot, not too cold) across most economies. This could foster greater regional participation versus our base case and lead to a period of growth at potential across most major economies while inflation remains near target rates. China could also experience an upward surprise that helps lift emerging markets.
There’s a possibility that weak patches in recent data could presage a sustained growth deceleration in key economies, including the US. In this scenario, as activity falters, central banks would enact more rate cuts to counteract the growth slowdown, resulting in below-trend performance in the first half of the year, followed by a pick-up towards trend in the latter half of the year.
Overall, we expect a conducive environment for risk assets, particularly in non-US developed markets, small capitalisation stocks, and value sectors in the US, with European assets likely to outperform due to favourable valuations and cyclical sector weightings.
Asset performance during easing cycles is dependent on the state of the economy. In the past, when the Fed has eased and the economy has avoided a recession, risk assets have tended to perform well.
Average global asset total returns since 1989 over 12 months after the Fed first cuts rates
We polled our experts across a wide variety of asset classes and market types to gauge their views for the year ahead. Here’s where they’re seeing risks and opportunities.
Equities: An improving landscape in the year ahead
The 2025 equities outlook is improving. Balance sheets look healthy, and many stocks are attractively valued, though geopolitical risks remain. Find out more.
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Our experts unpack the 2025 market outlook on the evolving private credit market. We explore the implications of recent trends on bank loans, distressed credit and direct lending.
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Insurance: Favouring fixed income with an eye on emerging private credit opportunities
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Many of the world’s central banks, having largely succeeded in curbing inflation, are now easing monetary policies with the aim of stimulating growth. In 2025, we anticipate signs of economic deceleration to be counteracted by the supportive impact of the global rate-cutting cycle.
The value of investments and any income will fluctuate (this may partly be the result of exchange-rate fluctuations) and investors may not get back the full amount invested.
All data as of 31 October 2024 unless otherwise indicated.
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